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African Renaissance Conference  24- 26 May 2018

                                                  


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06/06/2017

Gugu Mjadu - Attracting Clients

Gugu Mjadu provides her five top tips for young entrepreneurs looking to land their first client:

Decide who the client is: The first step in attracting and growing a client base is defining exactly who the client is. Entrepreneurs should narrow down their target market with factors like age, location, interests, and income level in order to know who it is they are looking to target.

Get the word out: Word of mouth advertising is arguably the biggest source of clients for start-up businesses. While paid advertising and massmarketing may work well for more established brands, when it comes to gaining business as a start-up - talking one-on-one to a few well-targeted individuals
and gaining their support will prove to be more valuable.

Network and collaborate with competitors: While it may seem somewhat counter-intuitive, reaching out to competitors and other similar players in the market can be extremely beneficial in finding clients -
especially for a business in its infancy. A good way to do this is by joining industry groups and forums - whether these are online or face-to-face.

Communicate effectively: One of the most important elements in successfully sourcing new clients is clear and targeted communication.

Don't sell yourself short: Establish exactly what the product and/or service is worth and be confident in what the business is selling. Instead, research should be done to establish exactly what the product and/or service is worth and be confident in what the business is selling.

Source: https://www.howwemadeitinafrica.com

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